The Rekode blog

Notes on building a better web presence.

Practical, no-fluff advice on websites, SEO, and running a small business online, from the studio that builds them.

Business partners brainstorming user personas on a whiteboard inside of small boutique office.

User Personas: The Secret Ingredient to a High-Converting Small-Business Website

Stop designing in the dark. Grab one clear user persona and watch your website speak to the right people, look sharper, and convert like never before.

May 20, 2025

Warm-toned e-commerce packaging workspace with neatly wrapped boxes, shipping label printer, branded tape, and packing materials in orange, red, and yellow hues, creating a cozy, customer-focused setup.

E-Commerce7 minute read

How to Make Your E-Commerce Site Stand Out

Learn practical ways to make your e-commerce site stand out with a memorable brand, clear product pages, mobile-friendly design, and a seamless checkout experience.

December 2, 2024

Business owner using automation tools on a laptop to improve efficiency in customer follow-ups, social media, and invoicing.

Automations5 minute read

3 Essential Business Tasks You Should Automate Today

Discover three essential business tasks you can automate today to save time, boost efficiency, and improve customer engagement.

November 18, 2024

Modern vs. outdated website design comparison, illustrating signs a business website needs a redesign for improved usability and SEO.

Web Design7 minute read

7 Clear Signs It's Time to Redesign Your Website

Wondering if it's time for a website refresh? Learn the key signs and how a redesign can elevate SEO, user experience, and conversions.

November 11, 2024

Small business owner learning SEO basics on a laptop, focusing on keywords, local SEO, mobile optimization, and website visibility improvements.

SEO6 minute read

SEO Basics Every Small Business Owner Should Know

Learn essential SEO basics that every small business owner should know to boost visibility, attract local customers, and build an online presence.

November 4, 2024

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